Blob, Lek- och Babybranschen's open joint meeting place, was organized for the first time in 2016 in Stockholm by the trade fair organizer BraMässor Sverige AB in collaboration with the Lek & Baby Industry Association and the magazine Lek & Babyrevyn.

At the second edition in 2017, also in Stockholm, the chain Babyproffsen was also a partner to the fair. 2019 was time again for blob and now in Gothenburg on 8-9 October at the new exhibition center with hotel Åbymässan. 2020 we´re back in Gothenburg.

Blob is a compact two-day fair in a pleasant environment where trade visitors from stores in Sweden and across the Nordic region can meet their existing and new suppliers and show their news and other products. The fair is for sellers and buyers to do business and pinch and know the products. In addition to the given baby products, blob will continue to expand in interior design for children's rooms and children's clothing.

Blob will show products for children 0-10 years.